Labels

Friday, August 19, 2011

Founders CBS update


Founders Canadian Breakfast Stout official release date is October 3
(which means we will get ours on Tuesday October 4, we are not taking pre-reservations.  We will offer it when it arrives. Watch our blog / facebook / twitter / emails for updates on how to get it)




Grand Rapids, Michigan, August 19, 2011—Founders Brewing Co. Vice President/Director of Marketing Dave Engbers announced today that the highly anticipated Canadian Breakfast Stout (CBS) will be the second release in the company’s 750mL “Backstage Series”. It will be released to the market on October 3, 2011, with a taproom release party on October 1.
There has been a great deal of anticipation and speculation regarding the upcoming release after the success of Blushing Monk, the series’ debut, earlier this year. Canadian Breakfast Stout is the epitome of why Founders launched the Backstage Series: it brings some of the brewery’s most sought-after beers, which have been available primarily at the taproom or at a few select events, to a much larger audience.
"Canadian Breakfast Stout is an Imperial Stout brewed with a blend of coffees and imported chocolates and then aged in spent bourbon barrels that have most recently been aging pure Michigan maple syrup. The final product has had stellar reviews and currently is the 5th highest rated beer in the world on BeerAdvocate.
As co-founder Dave Engbers explains, “Releasing small specialty batches is a great way for us to connect to our core beer enthusiast. Fundamentally, we are a small brewery that loves to do things our own way. This isn’t about flooding the shelves with a beer that we hope people will try; it’s about producing the best damn beer we can brew and offering it to those enthusiasts that have supported our passion for great beer.”
While we aren't ready to release the next beers in our Backstage Series, we maintain that it will consist of "popular one-offs” that have been offered in the taproom over the years and have become favorites among patrons and brewery staff.
“I think part of what people love about Founders, besides our beer, is that we listen to what they are saying,” says President Mike Stevens. “With our new line, now we can offer them more of what they’ve been asking for.”
We expect to release one additional product in the 2011 Backstage Series later this year and 3 more release in 2012." -- Founders



No comments: