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Tuesday, September 14, 2010

Schlafly news...

Schlafly Portfolio Changes Coming in 2011
Some exciting news reported by Mike Sweeney on STLHops.com



"On August 26th, a few of you noticed this seemingly cryptic tweet via the STL Hops Twitter account:
The @
Schlafly Saison bottled yesterday, this will probably be the last chance to get it. It will not be coming back as a seasonal next year.
That decision was made way back on July 19th at the most recent
Schlafly employee meeting they’ve dubbed the “Beer Town Hall.” It was decided that the Schlafly beer portfolio was in need of a makeover. As with many makeovers, sometimes things go away.
The two casualties of this change in portfolio will be the year-round No. 15 and the seasonal Saison. It was decided that No. 15, which continues to have some die-hard fans, is going to make room for a new series off beers which has been dubbed “The Brewers’ Choice.”
Not unlike New Glarus Brewing Company’s Unplugged Series, the Brewers’ Choice series will be a constantly rotating selection of new beer styles that will be available throughout the year. The genesis behind the Brewers’ Choice came about due to the popularity of the series of draught beers released at the Bottleworks under the same brand name.
It’s important to note that this new line of beers called Brewers’ Choice will work similarly to the original draught version. Many of the beers released in this new line will probably be single batch beers that could possibly never be produced in a bottle again....."


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