Monday, December 22, 2008

Old Forester Anniversary...


Just in...limited release...
(in stock at Forsyth now)
Old Forester 75th Anniversary of Prohibition's Repeal...$21.99 / 375ml

"Old Forester Repeal Bourbon, a new, one-time, limited-release bourbon expression celebrating the 75th anniversary of the repeal of Prohibition, is set to hit retail shelves nationwide this week. Old Forester Repeal Bourbon will come in a mock circa-1933 375ml bottle and carry an Old Forester replica label from that era.
Old Forester became America’s first bottled bourbon in 1870 when Louisville-native George Garvin Brown recognized the need for a bourbon of consistent high quality and began putting Old Forester in glass bottles. Brown, a pharmaceutical salesman, was so sure of the quality of Old Forester that he put his hand-written guarantee on each bottle – a practice continued today. The company claims that Old Forester is the only bourbon in existence today that has been sold continuously for over a century, including between the Prohibition years of 1920 and 1933 when it received one of only ten government permits to produce bourbon for medicinal purposes when alcohol sales were otherwise illegal in the United States.“This special bottling of Repeal Bourbon celebrates the rich history of Old Forester’s role as the founding brand of Brown-Forman,” said Joe Murray, Brand Manager for Old Forester. “Old Forester still lives up to its claim of ‘There is nothing better in the market’ over 135 years since its inception and is proud to be the only bourbon produced before, during and after Prohibition.”
Old Forester Repeal Bourbon will come in a gift pack which will include a scroll of the 21st Amendment to the U.S. Constitution, which ended Prohibition, and an Old Forester snifter. Repeal Bourbon is 100-proof and will retail for a suggested price of $29.99 wherever Old Forester is sold. Only 2,700 cases were produced." -- Cocktail times...Industry news.

No comments: